Sir Grout Targets Culver City for Expansion

CULVER CITY, Calif. – In a fragmented home services industry riddled with unprofessionalism and inefficiencies, a brand emerging as an unquestioned category leader announced today plans to expand into Culver City. The expansion intends to transform the way Culver City residents care for their most treasured surfaces, both at home and at work.

“Momentum has been building and we can’t help but feel like we’re truly winning over the hearts and minds of our customers. Los Angeles County is the natural next-step to continue to that momentum,” said Jeff Gill, co-president of Sir Grout, which he co-founded in mid-2005 with co-president Tom Lindberg. “Fact is, we believe our business model is unbeatable. When you combine our service standards with the way we’ve structured our franchise opportunity, the brand has a foundation for an extremely strong future that we plan to sustain.”

Sir Grout is ranked as a top franchise in Entrepreneur’s 2017 “Franchise 500®” list. On the list for the seventh year in a row, Sir Grout is rated in the top 25 in the Home Improvement Maintenance category and in the top 50 percent overall. Together, Gill and Lindberg’s proven leadership experience and entrepreneurial achievements have created an undeniable energy around the concept. The vibe can be felt at all levels of the franchise organization, and now it has given way to the company’s most dynamic U.S. growth plan to date.

“Jeff and I have an enormous amount of pride in our franchise family. We have received numerous accolades and awards for our brand, but none are quite as special as the heartfelt acknowledgments we receive from our franchise owners and the glowing reviews from our satisfied customers,” said Lindberg, who like Gill spent 20-plus years in corporate-America, much of the time in executive leadership roles. “We couldn’t have imagined that Sir Grout would be such a hit, but we’ve listened intently to our customers and people just flock to it, both as consumers and franchisees.”

The concept appeals to professionals transitioning into business ownership from corporate sales and marketing backgrounds who appreciate adhering to a collection of proven processes and systems that consistently deliver high quality results. Sir Grout’s business model leverages the brand’s proprietary service processes, exclusive product development and dynamic marketing programs to maximize its key marketplace differentiators. These include:

  • A multi-step color seal process that is unlike any other in home services
  • Extensive digital marketing support and a dedicated in-house call center that guarantees customers will always speak to a live person
  • The most professional service presentation and service delivery among its competitive set; inclusive of Sir Grout-branded wrapped vehicles 

As Sir Grout expands, the brand is offering 24 months of no interest financing on the franchising fee to ideal candidates who are eager to run and own their own business, and who appreciate the proven system Sir Grout has designed and evolved during the past 9-plus years. Franchisees within the Sir Grout system also take advantage of the knowledge and experience shared between owners – the multiplying effect of the expertise is invaluable. Fostering entrepreneurship with minimal overhead, Sir Grout franchisees primarily manage their employee base and day-to-day customer interaction. Plus, with the planning and assistance of the founders, franchisees are able to focus on consistently executing effective sales and marketing programs. 

To learn more about Sir Grout franchise opportunities visit franchise.sirgrout.com.

About Sir Grout

Sir Grout specializes in services that make surfaces look new again, including grout, tile, wood floors and stone for homes and businesses. It is known for its signature one-day grout color seal and tile restoration processes, proprietary services customized to Sir Grout’s standards, which require no demolition and minimal home or office disruption. Currently, there are 35 Sir Grout locations in the United States. For seven straight years the company has been ranked on Entrepreneur’s Franchise 500® list. 

For more information about Sir Grout, please visit www.sirgrout.com. To inquire about franchise opportunities, visit franchise.sirgrout.com.   

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