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Just as Polaroid pioneered instant photography over 75 years ago, Polaroid Fotobar is reinventing how consumers interact with our digital photos today. The fun, new experiential retail concept is opening three locations in the Los Angeles area. The first debuted just before the holidays at Westfield Culver City (6000 Sepulveda Blvd.). Customers will experience the instant gratification of printing their memories and bringing them to life to decorate their world.
The new store, located in Center Court near Pinkberry and Coffee Bean & Tea Leaf, is open Monday through Saturday, 10 a.m. - 9 p.m. and Sunday, 11 a.m. - 7 p.m. Pictured left to right are store associates Victoria Maquinalez, Jaime Herrera, Ana Oquendo and Andrea Standifer. A second Los Angeles-area store opened last month in Arcadia (Westfield Santa Anita). and a third will debut later this month in Canoga Park (Westfield Topanga).
The innovative 300-square-foot micro-stores are instantly recognizable by their cube shape and iconic Polaroid Color Spectrum logo. Customers are invited to take a seat at the Fotobar and transform their pictures instantly - from their smartphone, Facebook or Instagram - into three different size Polaroid pictures which can be collected in unique Polaroid shadowboxes or other Polaroid picture accessories. Professional and knowledgeable retail associates known as “Fototenders” are available onsite to help at every step of the way.
"Over one billion pictures are taken every day, and Polaroid Fotobar is a fun, easy way to take them from your Facebook timeline to your wall at home," said Warren Struhl, the company's founder and chief executive officer. “Polaroid Fotobar is all about recapturing the magic and instant gratification of creating cherished pieces of art with your pictures."
Polaroid Fotobar has an extensive selection of custom frames, displays and unique photo products crafted from a variety of materials including canvas, acrylic, metal, glass and bamboo. In addition to a refurbished '80s classic like the Polaroid 600 Series OneStep instant camera, one of the original box camera designs, Polaroid Fotobar also features the brand new Polaroid Cube lifestyle action camera for $99. Weatherproof, shockproof, mountable and built to handle everything you can imagine, the Polaroid Cube features a distinctive 35mm square,one-button design, a rugged, rubberized exterior, and built-in magnet allowing it to attach to bicycle handlebars, helmets and more.
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