More and more people are slowly being convinced by naysayers that search engine optimization is coming to an end. There are articles popping up in some blogs that are refuting the need to invest in search engine optimization professionals. The main point of their argument is that the constant changes and updates in search engine algorithms is making SEO practices irrelevant. However, these small changes that search engines implement as their guidelines now and then don’t change the internet landscape entirely with every update. It doesn't put to waste months of search engine optimization altogether, but simply requires websites to adapt to the new ways of how they rank their search results.

There are constants in search engine optimization that even with the recent updates, are still great practices. In fact, they are still integral not just to getting the best out of keywords but also in delivering relevant and high quality content to visitors. Here are some of the SEO practices that should never be overlooked:

• A relevant page title.

This is a given. Web pages should always have an understandable page title so that their websites would attract visitors. Providing a vague title for the sake of creativity and uniqueness might have the would-be visitor think that it's a random website that accidentally made it to the first page. But kidding aside, an awkward page title would not likely make the first page.

• A legible, supporting meta tag.

This element happen to be the second line of defense when it comes to making the website stand out in search engine results. The title provides the general idea while the meta description provides some of the details on what visitors should expect from this site here. Getting creative on meta tags while still not veering away from the main content is allowable. It's still a good idea to make the meta tags terse specially if visitors are in a hurry to know the contents on this website.

• Use of alternate texts.

Images are great elements of websites. However, when it fails to load, it becomes a big blank square that visitors won't care about. This is where alternate texts become useful. It tells the visitor what the image could have been so they'd know its context within the website. A lot of internet users around the world still have internet speeds that are measured in kilobytes per second. In order to promote your business to the world, internet traffic coming from these people should still be considered.