The Online Community for Culver City – The New Scene
Some of you may have read that YouTube has invested $100 million in producers, publishers, programmers, and performers from traditional media to create more than a hundred channels that they hope will attract viewers away from television and toward the internet (most will début in the next six months).
With all the production companies in town, it was an easy bet that Culver City would see some of that money, and, indeed, the KPCC website ran a profile last week of Maker Studios in Culver City, saying they received a portion of the YouTube investment.
According to the article, Maker Studios (currently located on Washington Blvd. in West Culver City but soon moving to another Culver City location) "hooks up talent with videographers, editors, marketers, producers and studio space, and in return gets some of the revenue from the ads that play right before a YouTube video starts."
Today, Maker has 300 channels on YouTube that net 500 million page views a month. The company has gone from a handful of employees working out of living room studios to 160 full-time staffers and 40 part-timers....
The YouTube revenue deal funds new content areas for a company that draws the vast majority of its viewers with comedy offerings. The new content verticals are a channel for the Moms of the YouTube generation, an MTV-meets-YouTube and programming geared toward Latinos called Tu Tele.
Here's a great video about Makers:
You can read the whole article here.
Maker Studios was also featured in the New York Times last April. You can read it here.