Where Am I in Culver City? 56 Solution: Helms Bakery Sign

Every other Friday, I post a picture of something in Culver City that is 'hiding in plain sight.' Last week I asked: Do you know where in Culver City this explosion of color is

As Culver City Times member Evlynne Braithwaite Householder wrote, "This one was an easy one." It was a detail from the beautiful neon Helms Bakery Sign that still proudly scintillates above the Helms Bakery District. We received a record number of responses, and four Circus Vargas tickets were awarded -- using a blind drawing -- to Jozelle Smith.

Helms Bakery operated from 1931 to 1969; their motto: "Daily at Your Door." The company's baked goods were never sold in stores. Instead, every weekday morning white trucks filled with baked goods fanned out across the city from the bakery in Culver City and from a second one in Montebello. My grandfather, Mike Scupine, was actually a driver of one of these Helms trucks for several years. 

Since the company won the contract to supply bread for the 1932 Olympic games in Los Angeles, the company's trucks and packaging proudly bore Olympic symbol and the slogan "Olympic Bread." 

FYI, for the few of you who are really paying close attention, we're going to skip a week of the game here because of some confusion on Culver City News' part. We're kinda working out the kinks of our new partnership. The new game will be posted next Thursday!

Views: 146

Comment

You need to be a member of Culver City Times to add comments!

Join Culver City Times

The Culver City Times is the news and social network for Culver City.  Stay informed.  Join now!

      • Got news you think everyone should know? Blog it.

• Have a show or attending a benefit? Put it on the calendar.
• Got video of the big game? Embed it.
• Photos of your business or the school play? Upload them.

For daily updates

Enter your email address:

Delivered by FeedBurner

Play "Where Am I in Culver City?"

Not a member? Sign up here to leave your answer.

Good luck!

To see the answer, click here.

© 2019   Created by Culver City Times.   Powered by

Badges  |  Report an Issue  |  Terms of Service