[photo of Tony Tasset's "Rainbow" by Jill S. Thomsen]

Sony Pictures officially unveiled Tony Tasset's 94-foot tall, 8-foot-thick, $1.6-million, technicolor "Rainbow," and received comment from the LA Times, LA Curbed, LAist, NBC, and all quarters. Most of the reactions might be summed up by these two on the LA Curbed site: "I think this looks fantastic, way better than I expected" and "Fantastic. Though a shame it's not tall enough to be seen from miles around--why do it half way?"

LAist has a nice video of Tony Tasset's speech at the unveiling. Watch it HERE.